What sort of artists? A large variety, mainly pop How does it appeal? Signs a lot of vaguely similar artists Major or minor? Major, includes people like Jamiroquai and Elton John What does logo connote? “Universal” is bold and sans-serif, the label is more important

What sort of artists? More indie artists, less mainstream How does it appeal? Includes a variety of genres and bands that aren't as big as others Major or minor? Major, includes bands like Blur and Coldplay What does logo connote? The ₤ in the logo is the German version of L (not a pound sign: £) and references Car Lindström, the founder of Parlophone

What sort of artists would they sign? Rock, punk, and indie bands How do they appeal to a target audience? Are they major or minor labels? Minor, biggest bands are Primal Scream and Oasis